MacoAvell’s Eco‑Conscious Lime‑Based Texture Paint and Plaster
A modern update on ancient materials
Textures that mimic the warmth of concrete or the elegance of marble have become a staple in cafés, shops, and homes. MacoAvell, a Malaysian manufacturer founded in 2001, has carved out a niche by developing its range of lime‑based texture paint and plaster. These finishes, called Venetian plaster or Marmorino, are popular because they provide depth and character to walls and ceilings. MacoAvell makes three main finishes: Vellma, a polished, glossy finish; Vellplas, a matte Marmorino; and Vellcco, a semi‑rough finish with bold texture. Despite their luxurious look, these coatings are made from simple natural ingredients and are surprisingly gentle on the environment.MacoAvell offers premium lime-based finishes proudly made in Malaysia, ensuring quality and elegance in every application. Experience the natural beauty and durability of Malaysian craftsmanship with MacoAvell’s lime-based texture solutions.
Premium lime as the core ingredient
Lime is produced by heating limestone to create quicklime and then slaking it with water to form calcium‑hydroxide putty. MacoAvell insists on premium‑grade lime, which is aged to improve its workability and mixed with finely ground marble, natural sand, and pigments. The result is a buttery, easy‑to‑apply plaster that’s tailored for modern applications. Because the products are manufactured in‑house, MacoAvell can customise colours or textures and ensure consistent quality.
Eco‑friendly manufacturing and carbon-neutral curing
Lime-based coatings are sustainable due to their ability to reabsorb carbon dioxide during curing, effectively turning back into limestone. This process contributes to the material’s carbon-neutral status and even increases its strength over time. Compared to cement, lime plaster requires significantly less energy to produce. MacoAvell also reduces carbon emissions by manufacturing locally, eliminating long-distance transport. Additionally, the high alkalinity of lime naturally resists mould, removing the need for chemical fungicides.
Breathable and comfortable interiors
Unlike synthetic paints, lime‑based plasters are highly breathable. They regulate indoor humidity by absorbing and releasing moisture, helping maintain a healthy and comfortable indoor climate. This makes MacoAvell’s products ideal for moisture-prone areas like bathrooms and kitchens. The plasters create a cool, tactile finish that adds to interior comfort while promoting air quality.
Breathable and comfortable interiors
MacoAvell’s premium lime plasters are made to last. Lime particles penetrate deep into the wall surface, forming a strong bond that’s less prone to cracking. These plasters continue to harden over time, thanks to their carbonation process. They also contain low volatile organic compounds (VOC), making them safe for indoor use. Their alkaline nature further discourages mould growth, contributing to long-term hygiene and wall protection.
Versatile aesthetics and practical benefits
Lime‑based plasters offer more than just environmental benefits—they also deliver visual impact. Their textured finishes create a sense of depth and luxury, even on imperfect walls. MacoAvell’s plasters can emulate polished marble and are available in a wide range of colours. Seamless application without grout lines gives rooms a clean, contemporary look, while an optional wax layer adds water resistance and makes maintenance easy.
A commitment to innovation and service
As Malaysia’s first local manufacturer of decorative lime-based plaster, MacoAvell leads with innovation and sustainability. The company continuously improves its formulas based on real-world feedback. By producing locally, MacoAvell offers affordable pricing without sacrificing quality, and its eco-friendly products are now reaching global markets. The brand also provides workshops and training for homeowners and professionals who want to master textured wall techniques.
Conclusion
MacoAvell’s use of premium lime is a blend of tradition and innovation—delivering wall finishes that are beautiful, breathable, and environmentally conscious. From healthier interiors to reduced carbon impact, its locally manufactured texture paints and plasters offer a modern alternative for sustainable design